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MGM Resorts Teams Up With The New York Yankees – Travel And Tour World



MGM Resorts Teams Up With The New York Yankees – Travel And Tour World

Wednesday, July 10, 2024

Reading Time: 3 minutes

MGM Resorts International (NYSE: MGM) announced today a new partnership designating MGM Resorts as a “Proud Partner of the New York Yankees.”

Exclusive VIP Experiences and Branding Opportunities

The collaboration between MGM Resorts and the New York Yankees will offer exclusive VIP experiences to MGM Rewards members and baseball fans. These experiences include the chance to watch batting practice from the warning track and throw out a ceremonial first pitch at Yankee Stadium. MGM Resorts will also have brand placement at Yankee Stadium on LED signage, first and third base rotational signage, and its logo will appear on the back of the pitcher’s mound during live local television broadcasts of select games.

Statements from Key Executives

Bill Hornbuckle, CEO & President, MGM Resorts:
“We remain committed to investing in the community while collaborating with the New York Yankees to provide unparalleled experiences for baseball fans. Our company has owned and operated Empire City Casino and Yonkers Raceway for the past five years. As we continue working to secure a full commercial casino license at Empire City, this partnership allows us to further develop these properties to their potential, while providing the world-class hospitality guests have come to expect from the MGM Resorts brand.”

Michael Tusiani, Senior Vice President of Partnerships, New York Yankees:
“We are excited to partner with MGM Resorts this season. Through branding displayed on signage inside Yankee Stadium and integrated into our television broadcasts, the MGM Resorts brand will only see increased exposure and recognition for its resort and casino properties—especially for the nearby Empire City Casino.”

Future Activities and Events

As the partnership progresses, MGM Resorts’ Empire City Casino plans to host New York Yankees-themed fan activities and experiences involving active Major League Baseball players, as well as alumni.

Ed Domingo, President and COO, MGM Resorts’ Empire City Casino:
“This alliance with the Yankees allows us to create unique and engaging opportunities for guests and baseball fans alike. Empire City sits less than two miles from the Bronx border and is not only the gaming entertainment destination of choice for Bronxites, but also the longtime employer of hundreds of team members who call the Bronx home. We are well positioned to significantly increase that number when a full-scale commercial casino license is secured.”

Historical Context and Responsible Gaming

In November 2018, MGM Resorts and Major League Baseball formed a wide-ranging and groundbreaking partnership in the U.S. and Japan, designating MGM Resorts as the first “Official Gaming Partner of MLB” and “Official Entertainment Partner of MLB.” Additionally, MGM Resorts has been an “Official Partner of MLB Players, Inc.” since 2022.

MGM Resorts is dedicated to promoting responsible gaming education and community partnerships to support those who may struggle with gambling. The company uses GameSense, an industry-leading responsible gaming program first developed by the British Columbia Lottery Corporation (BCLC). MGM Resorts also continues its partnership with the American Gaming Association’s “Have A Game Plan. Bet Responsibly.” public service campaign to educate bettors on responsible, legal sports wagering.

About MGM Resorts International

MGM Resorts International (NYSE: MGM) is a global entertainment company with locations featuring best-in-class hotels, casinos, meeting spaces, entertainment experiences, and a variety of restaurant, nightlife, and retail offerings. The company operates 31 unique hotel and gaming destinations worldwide and offers sports betting and online gaming through BetMGM and LeoVegas AB. MGM Resorts is expanding in Asia through integrated resort opportunities in Japan and is committed to sustainability and community impact.

About Empire City Casino by MGM Resorts

Empire City Casino by MGM Resorts is one of the largest entertainment and gaming destinations in the northeast, featuring nearly 4,700 slots and various electronic table games. It offers year-round harness racing, international simulcasting, live entertainment, and a variety of dining options. The casino is located in Yonkers, NY, and operates daily from 10:00 a.m. to 6:00 a.m.

About the New York Yankees

Founded in 1903, the New York Yankees are the most successful team in Major League Baseball history, with 27 championships and 40 World Series appearances. The team plays its home games at Yankee Stadium, a popular tourist destination in New York City that hosts numerous non-baseball events, including college football’s Bad Boy Mowers Pinstripe Bowl.

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