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MGM Resorts Teams Up with New York Yankees: A Grand Slam of VIP Experiences and Brand Visibility – Travel And Tour World



MGM Resorts Teams Up with New York Yankees: A Grand Slam of VIP Experiences and Brand Visibility – Travel And Tour World

Wednesday, July 10, 2024

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MGM Resorts International, listed on the New York Stock Exchange under the ticker MGM, announced a new strategic alliance that makes it a “Proud Partner of the New York Yankees.”

This collaboration between the two iconic organizations will provide MGM Rewards members and baseball enthusiasts with unique VIP experiences. These include watching batting practice up close on the warning track and the honor of throwing a ceremonial first pitch at Yankee Stadium. Additionally, MGM Resorts will benefit from prominent brand visibility at the stadium, featuring their logo on LED displays, rotational signage near first and third bases, and on the pitcher’s mound during certain locally televised games.

“We remain committed to investing in the community, while collaborating with the New York Yankees to provide unparalleled experiences for baseball fans,” said Bill Hornbuckle, MGM Resorts CEO & President. “Our company has owned and operated Empire City Casino and Yonkers Raceway for the past five years. As we continue working to secure a full commercial casino license at Empire City, this partnership allows us to further develop these properties to their potential, while providing the world-class hospitality guests have come to expect from the MGM Resorts brand.”

Michael Tusiani, New York Yankees Senior Vice President of Partnerships, said, “We are excited to partner with MGM Resorts this season. Through branding displayed on signage inside Yankee Stadium and integrated into our television broadcasts, the MGM Resorts brand will only see increased exposure and recognition for its resort and casino properties— especially for the nearby Empire City Casino.”

As the collaboration progresses, MGM Resorts’ Empire City Casino is gearing up to offer fan events and activities themed around the New York Yankees, featuring appearances by current Major League Baseball players and team veterans.

Ed Domingo, President and COO, MGM Resorts’ Empire City Casino, added, “This alliance with the Yankees allows us to create unique and engaging opportunities for guests and baseball fans alike. Empire City sits less than two miles from the Bronx border and is not only the gaming entertainment destination of choice for Bronxites, but also the longtime employer of hundreds of team members who call the Bronx home. We are well positioned to significantly increase that number when a full-scale commercial casino license is secured.”

In November 2018, MGM Resorts and Major League Baseball launched an extensive and innovative partnership across the U.S. and Japan, establishing MGM Resorts as the inaugural “Official Gaming Partner of MLB” and “Official Entertainment Partner of MLB.” Since 2022, MGM Resorts has also held the designation as an “Official Partner of MLB Players, Inc.”

MGM Resorts is committed to fostering responsible gaming education and developing community partnerships to aid those who might face challenges with gambling. To facilitate open, honest, and proactive discussions about responsible gambling, MGM Resorts employs GameSense. Originating from the British Columbia Lottery Corporation (BCLC) in 2017 and licensed to MGM Resorts, GameSense stands as a leading responsible gaming initiative. Moreover, MGM Resorts maintains its collaboration with the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.™ initiative, which aims to educate both novice and experienced bettors about safe and legal betting practices.

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