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Strong partnerships drive innovation in personalized nutrition



One of the most quickly evolving markets is personalized nutrition. From customized supplements to the proliferation of wearables and at-home kits, or even the advent of smart toilets, these tools are optimizing health and revolutionizing nutrition as we know it.


With many foregoing one-size-fits-all and opting for a more tailored approach, companies are launching new supplements, at-home kits, subscription models and platforms to keep up with consumer demand.

As consumers use digital technology to track their every move, these real-time tools are a constant reminder of the crucial role PN plays. And with the targeted scalability of direct-to-consumer models utilizing e-commerce, the market is only expected to continue to gain momentum.

The global personalized retail nutrition and wellness market size was valued at $1.8 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 7.9% from 2021 to 2028, as indicated by Grandview Research.

But consumers aren’t the only ones picking and choosing. Companies are also finding their perfect match in mutually beneficial partnerships.

Strength in numbers

The most discernible trend among personalized nutrition players is strategic partnerships. Companies have recognized that combining suppliers, research firms and other stakeholders to build one fire alliance is the key to conquering the growing market.

“The R&D initiatives in personalized nutrition involve collaborative innovation as personalized nutrition requires technologies such as data tracking and collection to obtain individual health data. With these technologies, an individual’s health data could be obtained, and by vast data accumulation, the individual health database and standards could be established. Therefore, many players collaborate with material suppliers, scientific research institutions, medical institutions, and other stakeholders to build a personalized nutrition industry alliance and integrate R&D, production, and education,” a report from Research and Markets stated.

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