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New York luxury hotel rebrands from Conrad to Luxury Collection



The Conrad New York Midtown in Manhattan has been reflagged, joining Marriott International’s Luxury Collection.

Marriott announced earlier this week that Luxury Collection would add a high-end New York hotel.

The 54-floor hotel, located at 151 West 54th St., is now The Luxury Collection Hotel Manhattan Midtown. According to Marriott, the hotel continues to welcome guests during a brand transition.

The hotel had operated under Hilton’s luxury Conrad brand since late 2019.

Marriott’s Luxury Collection has about 110 hotels worldwide.

Accommodations at the Luxury Collection Hotel Manhattan Midtown. Photo Credit: Marriott International

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