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LIV Golf CEO Greg Norman Meets PGA Tour Investor Steve Cohen At New York Mets Baseball Game



In January 2024, the PGA Tour completed an historic investment deal with the Strategic Sports Group (SSG), which was said to be worth around $3 billion. However, just six months prior, the bumper news dropped that the PGA Tour and Public Investment Fund of Saudi Arabia are set to join forces in a merger.

Currently, there is limited information on the merger available but, over the past week, reports have started ramping up, with PGA Tour player, Jordan Spieth, revealing at The Players Championship that a group from the PGA Tour’s player-directors list are “being encouraged to potentially meet” with Saudi Arabia’s Public Investment Fund.

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