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LIV Golf CEO Greg Norman Meets PGA Tour Investor Steve Cohen At New York Mets Baseball Game

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In January 2024, the PGA Tour completed an historic investment deal with the Strategic Sports Group (SSG), which was said to be worth around $3 billion. However, just six months prior, the bumper news dropped that the PGA Tour and Public Investment Fund of Saudi Arabia are set to join forces in a merger.

Currently, there is limited information on the merger available but, over the past week, reports have started ramping up, with PGA Tour player, Jordan Spieth, revealing at The Players Championship that a group from the PGA Tour’s player-directors list are “being encouraged to potentially meet” with Saudi Arabia’s Public Investment Fund.

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