La Liga has announced plans for a first ‘La Liga Summer Tour’ of the United States and Mexico beginning later this year.
The tour, which has been organised by the multimedia, sports, and entertainment group Relevent, will feature a set of friendly matches between some of the division’s clubs, with participants still to be confirmed.
A statement from La Liga said: “The summer tour is part of La Liga and its clubs’ strategy to grow the Spanish Professional League’s footprint in the United States and Mexico.
“The tour will make its first stop in 2023 in the United States and Mexico. It will continue the strategy to develop and grow the league, its clubs and competitions in North American markets.
“The United States and Mexico represent an important opportunity for La Liga and its clubs in brand and business development, especially in the run-up to the FIFA World Cup in 2026.”
Starting this August, the aim of the tour is to grow the La Liga competition and reach out to fans in a different region.
Relevent, who are allied with UEFA in opposing the European Super League, first started working with La Liga in America in 2018.
The company were the organisers when Real Madrid met FC Barcelona met in an International Champions Cup game in Miami in July 2017, but the Super League fallout meant they were not involved in last summer’s Las Vegas friendly meeting of the two Clasico sides.
Manchester United confirmed this week that they would travel to the US for their pre-season tour later this year.
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