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Champion unveils new collection to help reduce microplastic pollution | Sustainability News USA



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Champion Athleticwear has unveiled a new collection of joggers and crewnecks, made with CiCLO technology in a bid to reduce the presence of microplastics in the environment.

The collection is made from Eco Future Reverse Weave with CiCLO technology, a scientifically developed, patented method that allows synthetic fabrics to mimic natural fibres when released into the environment, and kicks off the sportswear brand’s “Eco Future” project, a product segment that seeks to prioritise environmental and community impact.

Champion’s new collection aims to limit the number of plastic textile fibres in the environment by ensuring that CiCLO-enhanced fabrics containing polyester fibres can be completely broken down by microorganisms into natural, harmless elements.

“As we continue to innovate and evolve, Champion is dedicated to creating solutions through products that will ensure a better tomorrow for our planet and the people living on it,” said Vanessa LeFebvre, president of global activewear at Champion in a statement.

The new collection also includes dyes derived from natural sources, such as pomegranate, annatto fruit, and terminalia chebula fruit. The new Eco Future Reverse Weave with CiCLO will be available in shops and online on December 6, just in time for the holidays.

The debut of the Eco Future Reverse Weave line coincides with the launch of Champion’s inaugural global campaign, ‘Champion What Moves You,’ which reimagines the concept of ‘Champion’ from a sign of victory to a call to action, promoting the creation of meaningful, impactful change.

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