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Centric Brands inks licensing deal with Authentic Brands Group | Retail News USA



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Centric Brands LLC has recently sealed an exclusive licensing deal with Authentic Brands Group to oversee the design, production, and distribution of kids’ apparel for Quiksilver, Billabong, and ROXY across the United States and Canada.

As part of this agreement, Centric Brands now holds the exclusive rights to produce kids’ apparel for these three prominent sportswear brands within the US and Canadian markets.

This new partnership broadens Centric Brands’ kids’ portfolio.

“We are thrilled to welcome the Quiksilver, Billabong, and ROXY brands into our licensed portfolio. These brands have been at the forefront of the action sports and lifestyle industry for decades and we feel there is tremendous runway for growth,” said Steve Pinkow, Kids Group President, Centric Brands.

The inaugural collection under this agreement is set to debut in Spring 2024. It will be available in a size range catering to Boys 0-20 and Girls 0-16, accessible through better department stores, select specialty stores, and various e-commerce channels.

“As industry leaders in kids’ apparel, Centric is strategically positioned to operate and grow these brands by leveraging our speed-to-market expertise, expanding consumer reach and delivering high-quality apparel that inspires confidence in young boys and girls.”

“Expanding the brands’ presence within the kids’ apparel market provides the ability to establish a lifelong relationship with consumers.  We are thrilled to strategically position these iconic brands for continued growth in these key categories and further reinforce our partnership with Centric,” said David Brooks, EVP, Action & Outdoor Sports, Lifestyle, Authentic.

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