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Best 2024 Super Bowl commercials: All 59 ranked according to USA TODAY Ad Meter

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Super Bowl 58 is over, but the big game’s commercials will live forever.

Over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, which ranks the Super Bowl commercials each year. The 2024 winner was State Farm’s “Like a Good Neighbaaa,” starring Arnold Schwarzenegger and Danny DeVito, with a score of 6.68.

Rounding out the this year’s top five were ads from Dunkin’, Kia, Uber Eats and the NFL

Here’s a look back at all the 2024 commercials, ranked by their Ad Meter score:

t-30. “Mr. P,” Pringles – 5.27

t-30. “BetMGM is for Everyone,” BetMGM – 5.27

32. “The Return of the Coors Light Chill Train,” Coors Light – 5.17

34. “Watch Me,” Microsoft – 5.06

35. “T-Mobile Auditions,” T-Mobile – 5.04

36. “Tina Fey books whoever she wants to be,” Booking.com – 5.02

37. “Judge Beauty,” e.l.f. Cosmetics – 4.95

38. “Dareful Handle,” Toyota Tacoma – 4.91

39. “Launch,” Homes.com – 4.90

40. “Mr. T in Skechers,” Skechers – 4.87

41. “Extraterrentrials,” Apartments.com – 4.84

42. “NERDS Big Game Commercial ft. Addison Rae,” NERDS Gummy – 4.75

43. “DoorDash All the Ads,” DoorDash – 4.73

44. “Foot Washing,” He Gets Us – 4.65

45. “The Future of Soda is Now,” Poppi – 4.63

46. “Hello Down There,” Squarespace – 4.61

47. “Salon,” Homes.com – 4.60

48. “Life is a Ball,” Lindt USA – 4.59

49. “Shōgun – Big Game Commercial,” FX and Hulu – 4.53

50. “Doctor on the Plane,” Drumstick – 4.52

51. “Mascot,” Homes.com – 4.48

52. “Making Memories On The Water,” Bass Pro Shops and Cabela’s – 4.42

53. “The Future,” CrowdStrike – 4.34

54. “Gronk Misses The FanDuel Kick Of Destiny 2,” FanDuel – 4.28

55. “Who Is My Neighbor?,” He Gets Us – 4.24

56. “Love Triangle,” Starry – 4.21

57. “Make Your Moves Count,” TurboTax – 4.20

58. “Less Social Media. More Snapchat,” Snapchat – 3.84

59. “American Values,” Robert F. Kennedy Jr. campaign – 3.41

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